Privacy Policy
Last updated: 17 March 2026
1. Who we are
This website is operated by WLC Wholesale Ltd trading as WLC Wholesale.
Website: wlcwholesale.co.uk
Email: sales@wlcwholesale.co.uk
Registered office: Unit 101 Strasbourg Street, Westwood Business Park, Margate, United Kingdom, CT9 4JJ
For the purposes of UK data protection law, WLC Wholesale Ltd is the data controller of the personal data you provide to us through this website.
2. What this policy covers
This policy explains how we collect, use, store and share personal data when you:
- visit our website;
- create an account;
- apply for a trade account;
- place an order;
- contact us;
- sign up to receive marketing from us; or
- otherwise interact with us.
3. The personal data we collect
Depending on how you use our website, we may collect and process:
- your name;
- billing and delivery address;
- email address;
- phone number;
- account login details;
- order and transaction information;
- payment-related information provided through our payment providers;
- trade application details, such as company name, business type, company number, VAT number, website, marketplace or social links, and trading address;
- communications you send to us;
- technical information such as IP address, browser type, device information and how you use the website; and
- cookie and session data used to operate the website.
4. How we collect your personal data
We collect personal data:
- directly from you when you fill in forms, create an account, apply for trade access, place an order, or contact us;
- automatically when you use the website, including through cookies and similar technologies; and
- from third parties involved in payments, delivery, fraud prevention, or website services where relevant.
5. How we use your personal data
We use your personal data to:
- create and manage your customer account;
- process and fulfil orders;
- take payment and manage refunds;
- arrange shipping and delivery;
- respond to enquiries and provide customer service;
- review, approve, reject, or manage trade account applications;
- maintain records for accounting, tax, legal and compliance purposes;
- protect our website and business against fraud, misuse, and security issues;
- improve our website, products and services; and
- send service updates, and where permitted, marketing communications.
6. Our lawful bases
We rely on one or more of the following lawful bases under UK data protection law:
- Contract — where we need your personal data to create your account, process your order, or provide services you have asked for.
- Legal obligation — where we need to retain records for tax, accounting, fraud prevention, or other legal requirements.
- Legitimate interests — where it is reasonable for us to use your data to run and improve our business, review trade applications, prevent abuse, and maintain website security.
- Consent — where consent is required, such as for certain marketing communications and non-essential cookies.
7. Trade account applications
If you apply for a trade account, we may use the information you provide to:
- assess whether your application meets our trade account criteria;
- verify your business details;
- contact you about your application;
- manually review, approve or reject your request; and
- maintain a record of your application and account status.
Where an account is created before trade access is approved, we may retain your details while the application remains under review and afterwards as part of our account and compliance records.
8. Payments
Payments made through our website are processed by third-party payment providers. We do not normally store full payment card details on our own servers.
We currently accept payments via:
- Square
- bank transfer
9. Shipping and fulfilment
To fulfil orders, we may share the information needed for delivery with shipping and fulfilment partners. This will usually include your name, delivery address, and any contact details needed for delivery updates.
Our delivery partners may include:
- Royal Mail
- DPD
- Evri
10. Marketing
We may send you marketing communications where you have asked to receive them, where you have consented, or where we are otherwise permitted to do so under applicable law.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at sales@wlcwholesale.co.uk.
We do not currently operate a separate email marketing platform, but we may send marketing emails in future in line with applicable law.
11. Cookies and similar technologies
Our website uses cookies and similar technologies to help it function properly.
Because this website runs on WordPress and WooCommerce, it is likely to use essential cookies for features such as account login, cart contents, checkout, and customer session handling.
We do not currently use analytics cookies or advertising cookies on this website.
You can manage cookies through your browser settings. If we introduce non-essential cookies in future, such as analytics or marketing cookies, we will update this policy and put appropriate consent measures in place where required.
12. Who we share personal data with
We may share personal data with trusted third parties where necessary, including:
- payment processors;
- delivery and fulfilment providers;
- website hosting and IT support providers;
- website platform and plugin providers where relevant to site operation;
- professional advisers such as accountants, insurers, and legal advisers; and
- regulators, law enforcement, or other authorities where required by law.
We only share personal data where there is a valid reason to do so.
13. International transfers
Some of our service providers may process personal data outside the UK. Where this happens, we will take appropriate steps to ensure your personal data is protected in line with UK data protection requirements.
14. How long we keep your data
We keep personal data only for as long as necessary for the purposes set out in this policy, including legal, accounting, tax, dispute resolution, and fraud prevention requirements.
In general:
- account information is kept while your account remains active and for a reasonable period afterwards;
- order and transaction records are kept as required for tax and accounting purposes;
- trade application records are kept for as long as needed to assess and manage the application and any resulting account; and
- marketing preferences are kept until you unsubscribe or ask us to stop.
15. Your rights
Depending on the circumstances, you may have rights to:
- access your personal data;
- ask us to correct inaccurate or incomplete personal data;
- ask us to erase your personal data;
- object to certain processing;
- ask us to restrict certain processing;
- ask us to transfer your data to another organisation in some cases; and
- withdraw consent where we rely on consent.
You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your personal data.
16. Contact us
If you have any questions about this privacy policy or want to exercise your rights, please contact:
WLC Wholesale Ltd
Website: wlcwholesale.co.uk
Email: sales@wlcwholesale.co.uk
Registered office: Unit 101 Strasbourg Street, Westwood Business Park, Margate, United Kingdom, CT9 4JJ
17. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page and the updated version will take effect from the date shown at the top.